Month: April 2019

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Posted on by Megan Joyce
Danish artists Stephan and Ulrick, known collectively as PUTPUT, have created an intriguing photo series that revamp ordinary household objects in some pretty unexpected directions. Screwdrivers with nail endings and salami-tinted sunglasses are just the beginning of what this artistic duo has imagined and created. This ongoing series involves plastic and household supplies playfully combined with other objects, which take them far away from their original design.

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Posted on by Megan Joyce

Wow, we are absolutely obsessed with these digital animations by Andreas Wannerstedt! At first glance, they could easily pass for real-world machines, but they are actually all digital! Not only are they all immensely satisfying to watch, they’re gorgeous and well-designed to boot.

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Posted on by Megan Joyce
Coca-Cola has risen to the challenge for the new Galaxy’s Edge park at Disneyland. The Star Wars-themed addition to the iconic park demanded more than regular pedestrian Coke bottles, and the Company complied. Coke completely overhauled their packaging design for the themed drinks, and of course, you can only get them if you visit the park. Excuse us while we make a visit at warp speed.

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Posted on by kyle

Once you’ve decided to be an exhibitor at a trade show, it’s time to design your booth and leverage the power of this captive audience. Here are four proven ways to help you make your trade show booth a success:

Bring in a Crowd with Fun Giveaways

It is no secret that trade show attendees are drawn to the booths with the best giveaways. For this reason, it’s essential to make sure that you have plenty of swag on hand. This will encourage people to visit your booth — and even better — give you their full attention. The most important rule to follow when designing your promotional items is to make sure that they have your company logo prominently displayed. This is one small detail that’ll yield significant results. You’ll ensure that your brand stays top of mind for attendees long after the show has ended.

Protect Your Equipment

Even the sturdiest booth will be ruined if it’s damaged in transit. This is why it’s critical to pick a reputable shipping company for your booth and all of its merchandise and equipment. Double-check that your freight company has a good record, as mistakes in shipping are extremely common. It’s also recommended to make sure you have the proper tracking information so that you can keep tabs on your booth before the show.

Consider Your Audience

Every aspect of your booth should be geared towards your audience. This may change from event to event, so don’t hesitate to switch it up to fit your objectives. For example, if a trade show is attracting primarily women, your giveaways and booth should be designed to draw this target segment into your area.

Create Custom Graphics

One of the first things attendees will notice about your booth is the graphics. Do they look professional? Is the booth design interesting? These are questions you need to ask yourself as you plan your booth design. 

Custom graphics will make your booth stand out from others on the show floor and generate awareness of your products or services. The goal is to create graphics that people will remember. The copy on your graphics should be clear and eye-catching. You’ll want to choose bold colors and designs, not make them too abstract.

With the right research and planning, you can harness the power of a trade show booth to best promote your business. Do not be afraid to get creative and think outside of the box and create a booth people will talk about for years to come.

Partner with Keylay Design to make your next trade show the best one yet!

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Posted on by Megan Joyce
If you’re like us, you were eagerly awaiting the return of Games of Thrones last Sunday. However, there was a twist before the show even started! The beautiful opening credits have a whole new design. Aside from what the new twists and turns can hint to us about the plot, the agency in charge of the graphic credits, Elastic, really outdid themselves this time!

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Posted on by kyle

More and more states and territories are legalizing the sale and use of marijuana, both the medical and recreational varieties. And that means major opportunities for graphic designers and studios are on the horizon. But how do you brand for an industry that has a controversial image and that comes with stringent rules against certain types of advertisements? Digital Arts dives in to the fray with a fascinating read.

A design studio in the United Kingdom helped a California medical marijuana business educate the public “after years of negative publicity and criminality.” The studio started with the logo, which merged the universal marijuana leaf symbol with the medical cross. It’s all about subtlety, one designer said.

“Each symbol is embedded with the medical cross symbol to reinforce the tone of medical wellness which sits at the heart of the project,” the designer said.

Image source: Photo by Ndispensable on Unsplash

Another graphic design studio employed a slick style of branding to combat the pot industry’s sometimes negative reputation. They did the branding for 48North, a cannabis-infused health and wellness brand.

“Stylishness then is another key word alongside subtlety, so it’s best your designs put away any notion of dingy ‘head shops’ and perfunctory billboards,” Digital Arts advised. “Your audience won’t be made up of frat boys, but discerning consumers of all genders who view cannabis use as just one part of their recreational lifestyle.”

Image source: Photo by Get Budding on Unsplash

Digital Arts listed several more interesting examples where graphic design studios threaded the needle just right.

Feature image source: Photo by Esteban Lopez on Unsplash