Tide bank has revolutionized debit and credit card graphic design. By taking into account that most cards are now used vertically to accommodate chip technology, they redesigned their cards to be vertical themselves! Such a simple idea, but a big impact. The minimalist clean face look svery sleek and modern, and we are here for this innovative idea!

We couldn’t resist this headline in The Next Web: “Your design will always suck, if you don’t keep these 5 things in mind.” They make a great point about the importance of design in business these days. “Today, design is often the single differentiating factor between a product or service and its competition,” the author writes. “Think about the iPhone versus the Android. The products are so similar in function that they are competing almost solely on design and the end experience.” Here’s their words to the wise.

90% of design is unseen.
“Clean and simple.” “Minimalist.” “Efficient and streamlined.” These are the words to live by.

Great Design Solves Problems and Creates Positive Experiences.
User research, then user experience, then user interface. Design happens in this order, so know it, live it, love it. But, they point out, it’s not like passing a baton in a relay race. Each of these teams must work cohesively.

Design Always Has More Than One Goal in Mind.
“Design is used to achieve business goals while meeting the needs of customers in a way that leverages the innovation of the technology.” That’s a tall order for a designer! But they have to find the sweet spot.

Design for Empathy and Delight.
Think of the little pulsating car on your Uber screen after you order a ride. Or an unconventional “loading” graphic. “These small touches can do more than just improve the experience, it can bring actual joy to the user,” the author writes.

Design is About (Gently) Convincing People.
Meet users’ needs, retain the audience by becoming a more regular part of their daily lives, then make your users fall in love with the brand. Great design should meet all three of these goals!

10 years is a long time between rebrands, but that’s exactly how long it’s been for Aldo. the logo redesign was geared towards making the brand seem more premium, and we’d say they achieved that! By taking into account new design trends, but also keeping it simple and classy, Aldo may be able to make it another 10 years! If you’re looking for a fresh look, KEYLAY Design excels at knowing the trends and keeping your brand looking great, so contact us today!