In the business world, there is a lot of competition, so every business owner must take proper steps to stand out in a crowd. When consumers search for products and services, they make tactical choices in order to select the best options that suit their needs and budget. Typically, businesses that go above and beyond to be unique will attract the most customers consistently. If you want to establish a powerful brand, there are three design elements that you may want to consider.
Color
Colors give consumers different impressions, and certain tones enhance specific moods. For example, green is a common color that’s used by banking businesses as it’s found on money. In order to make your company stand out using colors, you must select shades that suit the theme of the business. Restaurants need shades that will enhance the atmosphere of the restaurant, compliment the food, and make people feel comfortable. A store requires bright colors because consumers will want to feel relaxed as they browse down aisles while searching for products. In a hotel, every color in each suite should reflect the comforts of home, and the lobby and halls should have inviting tones that will welcome people into the building. Think about what you want your customers to feel about your brand, and use colors to communicate that feeling.
Foil It
Marketing is an important aspect of a business because it drives people through the front door. The colors that are found in your building should match the marketing materials. The goal during every marketing campaign is simple; each printout should give a potential customer detailed information about a sale or promotion. The biggest challenge is getting people to read the information on a printout, which is why you must take tactical steps to make your printed materials pop. Foil is a great solution because it shines and commands the attention of consumers. While there are some tricks to perfecting your foil-stamped materials, it is definitely an eye-catching and attractive detail to feature in your brand.
Enhance the Sign
A sign is a key component that can attract people in vehicles on a highway. If you make your sign totally unique, curious motorists will stop to see what your business has to offer. When designing a sign, always include blueprints for LED lights as they will make the sign a focal point. You can also use a lightbox to ensure that the sign is visible well into the night.
Businesses that stand out in a pack constantly grow their customer base. If your business is bland, you can achieve these results by focusing on color schemes, packaging options, and designs. KEYLAY is a full-service, Atlanta graphic design agency that specializes in helping small businesses. Contact us today to see how we can help transform the graphic design of your business!