The Elmwood London agency has teamed up with Skittles for a vibrant rainbow makeover, injecting some serious pep into the fruity candy. They’ve jazzed up the packaging with bold colors, funky fonts, and a whole lot (more!) rainbow goodness. And get this – they’ve even made the letters dance! They’ve nailed that quirky vibe that Skittles has always been known for, and loves to be known for, while adding a fresh twist for a new generation.
The Aruba Conservation Foundation (ACF) has hit the scene with a bold, fresh rebrand! Far from just a marketing ploy to drum up visitor numbers, this rebrand is intended to showcase the deep mission of the foundation. Guided by the intent of being the “Voice of Nature”, the new look showcases this with the organic logo, to the earthy color palette. Collaborating with agency How&How, the ACF embarked on a journey to discover what their essence meant, both to themselves and to the community of Aruba. The ACF’s rebrand serves as a powerful testament to humanity’s intent at a symbiotic relationship with the natural world.
California’s contest to design a new one dollar coin, intended to spotlight the state’s innovations, took an unexpected turn as citizens used the contest as an opportunity to shed light on pressing social issues rather than celebrating technological advancements or cultural contributions. Governor Gavin Newsom’s appeal to the Calfornian creative community resulted in a flood of designs that tackled topics like rising cost of living, crime rates, and homelessness. Harvey Weinstein was even thrown into the mix! Which is your favorite?
In a colorful departure from its usual, rather stark, branding strategy, Apple has unveiled not one, but six vibrant logos ahead of its 2024 keynote event. The colorful designs, ranging from swirling gradients to hand-drawn motifs, showcase human creativity and innovation. For graphic designers, Apple’s artistic approach offers a glimpse into the power of visual storytelling and the enduring impact of human creativity in an increasingly digital world, and rumors are buzzing that the keynote will feature a new generation of iPads!
Stella Artois knows a thing or two about disappearing acts — thousands of their signature chalices vanish from bars annually, but instead of getting bent out of shape about it, the brand has chosen to embrace the act as a sign of affection. From creating “Steal Artois” clothing with secret pockets, to this latest initiative, “Missing Chalices” by DAVID New York, Stella Artois turns the spotlight on this playful habit. Print and video ads showcase the chalices finding new homes, while radio spots inspired by heist movies add a dramatic touch. If you can’t beat them, join them…and use them as a really clever ad idea!
Cheetos’s latest campaign shows that even the most ambitious go-getters find themselves in a messy, cheesy situation. Created by advertising gurus Goodby Silverstein & Partners, this funny nod to snacking habits celebrates the universal fact that 99% of us prioritize using our pristine hand for interacting with the world — no matter which hand that is — while leaving the other to its cheesy fate. With ambidextrous NBA star Jamal Murray showcasing the struggle of daily tasks with your nondominant hand, the campaign invites fans to share their own “Other Hand” moments, proving that in a world of orange-dusted fingers, it’s perfectly alright to embrace the mess.
