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Gothenburg, Sweden, hosted EuroPride this summer, and they debuted an inclusive ad campaign to celebrate! The beautiful ads show support for all members of their armed forces, and we love seeing this message, especially combined with graphic design!

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Ending up with a gorgeous project is rarely as effortless as it may seem. While the final product looks magical, there’s a lot of work that goes into setting the stage behind the scenes of photography and graphic design. Photographer Gilmar Silva shows the truth of this in a revealing photo series, highlighting what it looks like in the moment, and the final, gorgeous outcome. If you could use some help with design thinking and showcasing your business, KEYLAY Design is ready to put in the creative work for you!

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This is not a drill. KFC is bringing zero waste to a whole new level with an edible wrapper on their Double Down menu item. How did they do it? Rice paper. And each has a catchy saying written in edible ink surrounded by a bold red, black and white design. Thanks the design geniuses at Ogilvy & Mather Group HK for this one. What can you do to make your business stand out from the competition?

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As if Google Fonts weren’t a great enough resource, The Futur, a design firm in California, has compiled a master list of which Google font corresponds to that font you’d love to use…if only it wasn’t expensive/heavy to load/hard to license. If you’ve ever looked at a Google font and thought it looked awfully familiar…you may have been right! Google fonts are one of the best resources for typefaces on your website. KEYLAY Design knows all the ins and outs of this, so contact us today if your site could use some work!

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Yes, you read that right. In this game, players try to guess people from popular culture, using a color platte of Pantone colors as their only clue. For those of us who consider design to be a way of life, this looks like a perfect addition to our next get together! Designed in partnership with Scott Rogers, the designer on the new hit God of War installment, it’s sure to be fun for designers and non-designers alike.

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Do fonts convey feelings in the same way as music or color? That’s what Jonny Gibson says in this interesting essay in Medium. For example, he says that we subconsciously look for human characteristics in inanimate items. Therefore, we tend to perceive fonts with a rounded build, open forms or softer angles to be more approachable and friendly — because those qualities march our expressions when we smile. Gibson goes on to give several real-world examples proving his point. So next time you see a font, stop and ask yourself, what feeling does it convey in you?

Photo by rawpixel on Unsplash