Stella Artois knows a thing or two about disappearing acts — thousands of their signature chalices vanish from bars annually, but instead of getting bent out of shape about it, the brand has chosen to embrace the act as a sign of affection. From creating “Steal Artois” clothing with secret pockets, to this latest initiative, “Missing Chalices” by DAVID New York, Stella Artois turns the spotlight on this playful habit. Print and video ads showcase the chalices finding new homes, while radio spots inspired by heist movies add a dramatic touch. If you can’t beat them, join them…and use them as a really clever ad idea!
Cheetos’s latest campaign shows that even the most ambitious go-getters find themselves in a messy, cheesy situation. Created by advertising gurus Goodby Silverstein & Partners, this funny nod to snacking habits celebrates the universal fact that 99% of us prioritize using our pristine hand for interacting with the world — no matter which hand that is — while leaving the other to its cheesy fate. With ambidextrous NBA star Jamal Murray showcasing the struggle of daily tasks with your nondominant hand, the campaign invites fans to share their own “Other Hand” moments, proving that in a world of orange-dusted fingers, it’s perfectly alright to embrace the mess.
Think you’re the ultimate digital designer? Do you have 100% color acuity? Prove it! Guess My RGB is a very simple concept: there are 3 sliders for, yep, the red, green, and blue values, and you slide them to match what you think the RGB value of the background color of the screen is. The results, luckily, are scored on a percentage match for how close you got, and it’s tougher than it seems!
We’ve posted a lot about popular colors here, whether the Pantone Colors of the Year, or general colors trends coming in style, but Sherwin Williams is here with a twist on that: their Loneliest Color, Kingdom Gold, made up of their least-chosen and used color out of their whole library. In an effort to get eyes on this poor, overlooked color, they’ve enlisted a stylist to air the color with others that bring out its best features and complement it, and to be fair, would we have picked it on its own? No. Paired with the dramatic, dark blue “In The Navy”? Now we might be talking. Regardless, we are loving this clever twist on a highlight color concept!
LEGO (formally known as The LEGO Group, you learn something new every day) has refreshed its brand identity, drawing inspiration from both its own history and comic books. Collaborating with the agency Interbrand, they created a dynamic design system that spans both the physical products they’re best known for, and their digital platforms, and aims to engage kids while also staying true to the company’s mission of learning through play. Led by a partnership between LEGO’s in-house agency OLA and Interbrand, the result is a cohesive brand experience that encourages creativity and deeper connections with LEGO products.
We’re back with another site that’s chock-full of nothing but inspiration! Logo Fav is a site that’s filled with nothing but logos: real logos from real companies, and you can sort them by letter, style, color, company type, and more. They even show you similar marks to ones that catch your eye. Designing logos can be really tricky, you’re trying to sum up a company’s entire ethos, brand, offering, and value system into one little symbolic representation. That’s a lot to fit in! It’s really easy for a graphic designer to get stuck, and turn to the internet to see how other designers have approached similar brands in the same space. This site puts many examples at your fingertip, with more being added, so your inspiration is all in one place.
