For the first time in 12 years, Lay’s snacks has given their ubiquitous potato chip bag a visual upgrade! While it’s not a huge change, and it truthfully didn’t deviate much from the original, the new packaging is an obvious nod to the social media era: the food portrayed on the bag is no longer photographed from the side, but rather top down, the way social media users photograph their food. The sleeker, slightly more contemporary design has a few little touches that we think bring it all together for a nice change of pace for Lay’s.
McDonald’s France has a cool new advertising angle: by combining the iconic golden arches of the logo with neon-lit night spots, to remind it’s customers that McDonalds’ is open late for your nighttime snack fix. The brightly-colored, retro-themed ads pop and are definitely an evocative use of graphic design to portray common late-night spots. We call this one a win!
Ordinarily, that’s a question with a potential for a million different answers. However, the Harvard Business Review just undertook a massive analysis of 597 logos to see what kind were the most effective. The research mainly tried to determine the effectiveness between two main categories of logos: descriptive vs. non-descriptive. Their findings are fascinating, and give excellent inside information to graphic designers about building a brand that conveys trust.
It all makes sense, really: an Apple totally fits in with a food fight. Last week, Apple introduced its latest crop of devices, and now they’ve got a brand new ad to go with the freshly revealed iPhone 11 Pro. Showing the durability of the phone with its three (!!!) cameras, this ad is a fun and creative way to assure their customers that this phone is a great deal.
We posted awhile ago about Volkswagen’s planned redesign, and now it has arrived! Revealed alongside the company’s newest electric car at the Frankfurt Motor Show, the new logo is cleaner and flatter than the previous incarnation. Also new is the inclusion of a “sound logo”, which aims to even use sound as a method of staying on brand. That’s the first we’ve ever heard of a sound logo, but we’re betting it won’t be the last as other brands hop on the trend.
An Australian supermarket has a really cool idea to help mitigate food waste AND create tasty beer! Woolworths Australia is doubling down on sustainability, and has launched a new beer created from leftover loaves of bread that were unsold in stores. Called ‘Loafer’, the beer supposedly has a toasty flavor due to the bread. In addition to cutting down on food waste, proceeds from the sales of Loafer will benefit an Australian non-profit that aims to provide food assistance to families.
