How do you make an album release stand out when so few people buy physical copies anymore? Boston band The Lights Out released their album on Spotify … on a beer can! The crew over at The Dieline wrote about how the band enlisted a local brewery to make a beer inspired by the album. What was ingenious was that they released the album on the packaging right on the can. Consumers could then tweet the hashtag on the can to start the musical journey. Brilliant!

If you’re like us, you love reading brand guides. All brand guides have to get across similar information, and it’s really fun when brands figure out a new way to say the “same old, same old.” In this case: Logo Misuse. These examples are completely real, real funny, and from real brands you’ve definitely heard of.

London hotel chain The Hoxton wanted to get the word out that the were going dog-friendly, so they got illustrator Alice Bowsher and Ennismore Design Studio to create an unforgettable “barketing” campaign, according to Digital Arts. It includes a manual with info on the best parks and pet spas in the areas, illustrated dog bowls and sticker packs. Our favorite touch was the tongue-in-cheek website written in woofs and barks for dogs to read.

Photo by James Barker on Unsplash

Comedy Central got a brand refresh for the first time in eight years, according to It’s Nice That. The laugh factory enlisted the agency loyalkaspar to give the network what it called “a new sonic identity.” The agency even created a custom typeface for the network called, appropriately, Comedy Sans. Check out the newness below!