4 Tips to Help You Design Your Next Trade Show Booth

Once you’ve decided to be an exhibitor at a trade show, it’s time to design your booth and leverage the power of this captive audience. Here are four proven ways to help you make your trade show booth a success:

Bring in a Crowd with Fun Giveaways

It is no secret that trade show attendees are drawn to the booths with the best giveaways. For this reason, it’s essential to make sure that you have plenty of swag on hand. This will encourage people to visit your booth — and even better — give you their full attention. The most important rule to follow when designing your promotional items is to make sure that they have your company logo prominently displayed. This is one small detail that’ll yield significant results. You’ll ensure that your brand stays top of mind for attendees long after the show has ended.

Protect Your Equipment

Even the sturdiest booth will be ruined if it’s damaged in transit. This is why it’s critical to pick a reputable shipping company for your booth and all of its merchandise and equipment. Double-check that your freight company has a good record, as mistakes in shipping are extremely common. It’s also recommended to make sure you have the proper tracking information so that you can keep tabs on your booth before the show.

Consider Your Audience

Every aspect of your booth should be geared towards your audience. This may change from event to event, so don’t hesitate to switch it up to fit your objectives. For example, if a trade show is attracting primarily women, your giveaways and booth should be designed to draw this target segment into your area.

Create Custom Graphics

One of the first things attendees will notice about your booth is the graphics. Do they look professional? Is the booth design interesting? These are questions you need to ask yourself as you plan your booth design. 

Custom graphics will make your booth stand out from others on the show floor and generate awareness of your products or services. The goal is to create graphics that people will remember. The copy on your graphics should be clear and eye-catching. You’ll want to choose bold colors and designs, not make them too abstract.

With the right research and planning, you can harness the power of a trade show booth to best promote your business. Do not be afraid to get creative and think outside of the box and create a booth people will talk about for years to come.

Partner with Keylay Design to make your next trade show the best one yet!