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Inkbot Design has put together the mother lode of graphic design blogs to follow! Need inspiration for a huge brand design overhaul? They’ve got a blog for that. Just want to keep up with trends? There’s a blog for that too. Several, actually! Check them out, and if anything inspires you, be sure to talk to KEYLAY Design to make your vision a reality!
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We love Graphic Design here at KEYLAY, and we’re always excited to share information about what graphic design really is, and how we do it. Hubspot has a great blog post about the 7 key elements of design, and how to use them. We love this window into our world, and we want to share it with you!
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You know how important branding and logo design is to the success of your company (right?). KEYLAY employs all of the following tips (and more) to make your brand unbeatable and your logo design distinctive. The right branding and logo design can make or break a company.
Empower your client so they can develop a clear understanding of exactly what they want from the process. Then you can tailor your response accordingly.
Collect quantitative data before you embark on a project. You can then compare this with data collected after launch in order to measure the effectiveness of your work.
A rebrand is pointless unless it’s formed from thorough market insight. Try to fully understand customer behaviour, both inside and adjacent to your category.
Markets change quickly, so act on research swiftly to avoid missing out. Having a clear timeline and project plan will ensure you don’t spend too long planning.
Create a future-proof icon by distilling the marque to a bare minimum. This helps clarify what’s on offer and readies the branding for use on merchandise, sponsorship and social media.
Build flexibility into the architecture to allow for easy brand extension. This improves recognition across lines, and lowers the cost of subsequent design work for the client.
Avoid conforming to type. Achieve segment cut-through by creating something that looks different from other products or services in the same area.
Craft stories that get to the heart of the business’ USP, tapping into the company’s heritage to create a rallying point for consumers.
Think like a lifestyle brand. Give customers a reason to spend more on products or services by creating an attractive brand world based on emotion and inspiration.
Speak about different elements of the brand story at different touchpoints. This will help you avoid stale and repetitive messaging and maximise impact.
*This article was originally featured in Computer Arts issue 262
Try implementing these tips into your brand and marketing plan and and test the waters to see how your clients and customers interact. Be transparent and let them know that you exist with them and are not selling to them and they will return the favor with brand loyalty.
Explore more of these types of insights on our design blog “Chatter” or Get to know our team, what we offer or even give us a call to have a more in depth discussion about your brand story and how a well crafted approach will help improve your customer interactions and most importantly the longevity and prosperity of your company.
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Did you see the news? Apple now offers the iPhone 7 and 7 Plus in red! You can now get your phone in your favorite color, while supporting (PRODUCT)RED and contributing to the GLobal Fund to fight AIDS. Be stylish while doing good? Sign us graphic designers up!
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Pop quiz time! It seems like a no brainer, and you see them every single day…but how well do you really know logos of popular brands?
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Sometimes, the terms “logo” and “brand” can seem almost interchangeable. However, they both have their own meaning, and their own place within a company. KEYLAY can do all of it for you! Check out the article below, and talk to us today to tackle all of the logo design ideas it gives you for your company.
