LEGO Refreshes Its Brand

LEGO (formally known as The LEGO Group, you learn something new every day) has refreshed its brand identity, drawing inspiration from both its own history and comic books. Collaborating with the agency Interbrand, they created a dynamic design system that spans both the physical products they’re best known for, and their digital platforms, and aims to engage kids while also staying true to the company’s mission of learning through play. Led by a partnership between LEGO’s in-house agency OLA and Interbrand, the result is a cohesive brand experience that encourages creativity and deeper connections with LEGO products.