Design projects, whether they’re complicated and large-scale, such as brand and website redesigns, or smaller one-offs, like direct mail pieces or business cards, involve a lot of interaction between client and agency.

For many of our clients, some assignments need more engagement even after they’re over. This post-project support ensures clients have what they need to use their designs effectively.

In the past, we’ve talked about what it’s like to work with an agency like ours during a project. Now, let’s show you how we take care of you after it’s done by answering a few common questions.

How long will I receive support after the project?

We offer 30 days of post-launch support for websites, where we’ll address any code or bug issues. Afterward, if you need additional help or want to make any changes to the site, we can create a separate support plan for you.

For other print or digital projects, the project is considered closed after we hand off the design files to you and your team. However, we offer ongoing assistance on a case-by-case basis.

What channels can I use to get help from your agency?

We’re just as easy to reach after the project as we were during it. You can reach out to our team via email or give us a call.

We’ll respond within 24 hours (usually less) during the week. However, if you contact us over the weekend, we’ll return your message ASAP on the next business day.

What kind of troubleshooting assistance will be available?

Our team sets up the final files for brochures, direct mail, physical packaging, and other printed designs based on your printer’s specifications. As part of the final delivery package, we give you the working files, a press-ready PDF, and a .jpg version of the final design(s).

That said, sometimes, you or your printer might require additional changes to the final files after receiving them. We’re happy to make those modifications so you can meet your printer’s new requirements. We would reopen your project and apply the necessary design hours to update the file.

Will your agency help me review the performance of my new design?

While we’re a design and branding agency, we are not a full-service marketing firm. Our team is full of creatives who design based on strategy, and we collaborate with outside resources, including your internal team, to measure the performance of your new design.
With this data, we’ll work together to identify areas of improvement and make changes accordingly.

Can I request minor changes after the project is finished?

Yes, but first, we have to define what constitutes a “minor change.” Then, we need to specify when that minor edit turns into a significant design change or redesign.

So, let’s look at two examples:

Example #1: We’ve just wrapped up a series of five email designs for a new product you’re planning to launch next week. After your team reviews them internally, they want to change an image used in one of the emails. You provide us with the photo you want to use, and we replace it in the email so your launch goes as planned.

Example #2: Sticking with the first example, you have another internal meeting, and you and your team have now decided to change the static header image in each email to show a custom sales offer and design. This is a bigger request that requires a unique design for the five emails and more design hours to hit the same launch date.

The first example is a minor change, while the second is more extensive and no longer counts as a small adjustment to the creative.

Our team provides minor changes, like fixing a typo on a business card or replacing a photo, as a courtesy post-project service. However, larger requests that fall outside of the original scope would require creating a new project.

Will I get training or guidance on how to use the new design?

Yes! For more intricate designs, like websites and brand identities, we use tools like Loom to walk through the creative and ensure you know how to use it at the end of the project.

How can I ensure my design stays up-to-date and effective?

Many of our clients are long-term. We work with them to keep their brands consistent and create new campaigns that build on what they already have. Because we believe in partnering with our clients, we’re invested in their success, so any enhancements made to their designs keep their creative fresh so it continues to be effective now and long into the future.

Giving you the support you want

The relationship between your business and our agency doesn’t end once you give us final approval on the design. We’re here to help you before, during, and after a project.

Our creative team is here for as long as you need us, so your design does the work it’s meant to do. From troubleshooting bugs to making minor changes to a design, we always encourage you to contact us if you have any questions post-project.

Product photography is a science unto itself because so much preparation and calculation go into getting the perfect shot. From figuring out the best environment to picking the right people to photograph using your products, these details help your customers feel more connected to what you sell.

The human brain loves images and can identify them in mere milliseconds, giving you more incentive to make sure your business and its products are shown in the best light.

So, let’s talk about what your marketing images can do and how to help people see themselves in them.

The power of product visuals in marketing

Choosing the right or, let’s say, near-perfect images can influence people’s opinions about your products. In one study, researchers found that buyers believed certain products (e.g., hand creme) were more effective when physically paired with the problem they solved (e.g., dried, cracked hands).

This works well for products providing an immediate benefit. However, for those with a longer path to achieving the outcome potential buyers want (think getting fit fitness equipment), the impact was still there but reduced.

When what you’re selling 1) satisfies the image people have about themselves and 2) checks the box of solving the problem(s) they’re dealing with, your goods have a higher chance of your ideal customers buying them.

What should your product imagery do in your advertising?

People want to see themselves in the products they buy, whether it’s a dream vacation or orthopedic shoe inserts for flat feet. They want to know that they’ll get the outcome promised to them in exchange for their hard-earned money.

Here are a few things to remember so you can tell better visual stories with your product images in your marketing.

Highlight the details

Are your products handcrafted? Custom? Are they made using rare ingredients? Show them off! Your product photography can accentuate and highlight the features and qualities that make them so special.

Close-up and detailed images can showcase the work that went into producing your products. Focusing on those unique qualities helps you tell a better story about how what you sell solves a challenge, meets a goal, or promotes a buyer’s belief about themselves.

Show common and uncommon use cases

Lifestyle images create relatable moments for your customers, giving them the assurance that what you’re offering fits into their lives.

Researching your ideal customer reveals how they use your products, which can sometimes be in ways you didn’t expect. Showing those more uncommon use cases, in addition to the common ones, can help buyers understand the versatility of your products.

Show off a product’s strength

Scratch it, flip it, drop it. Demonstrate how much your product can take. This means showing how it stands up against anything you can literally—or figuratively—throw at it.

For instance, advertising for trucks, specifically pickups, often shows these vehicles driving through rugged terrain, hauling heavy loads, and carrying cargo. Imagery like this proves to potential buyers that they’ll get a reliable, solid truck.

This type of display illustrates a product’s strengths and how it operates under normal and extreme conditions. It also gives you a tool to help potential customers feel confident about the quality of your company’s goods.

Create an emotional connection

Some products yield themselves well to creating an emotional connection with their audience. Think of baby products. Most of the imagery shows happy babies in diapers playing with toys or parents lovingly cuddling their babies surrounded by soft light and soothing colors.

In both scenarios, this imagery is meant to evoke feelings of calm and protectiveness for the child.

Playing with color and texture in your product photography and experimenting with its environment can create an experience for your audience, helping them feel further connected to it.

Shine a spotlight on your product’s supply chain

From start to finish, many people want to know where the things they buy come from. Your product imagery is a chance to address customers’ concerns and educate them about your company’s supply chain.

Highlighting those origins can help give shoppers a sense of all the hands involved in the process so they can make informed decisions about who and what their money supports. One way to do this is to include pictures of the land or facilities where your products are produced and the people responsible for making them.

Put your audience at the center of your product imagery

Your marketing can change minds and start conversations. It’s essential to keep testing and refining the images used in your marketing to match the information gathered about your audience.

This data will give you insights that will help you adjust your product photos so they continue to connect with your buyers and their demands. By taking the time to research them, you can understand how they use those products and what they want to achieve.

When buyers associate with your business and its products, they will feel more comfortable buying from you and sharing your brand with others.