Inside the Fight for Graphic Designers’ Hearts and Minds

Wired’s Robbie Gonzalez takes us behind the scenes of the upstart software company that’s wooing graphic designers away from longtime industry titan Adobe. For years, graphic designers used Photoshop to do things like design the look of your Slack notifications and the layout of your Instagram feed. But new kid in town Figma is making noise with its innovative features — they’ve even landed big fish like Microsoft, Uber and Slack. Read on for more about the fight for graphic designers’ hearts and minds, and consider if your company is staying far enough ahead in the game to fend off future upstarts in your industry.