Forget Flipping a Coin…Twist On It!

The OREO brand is making a triumphant return to the advertising scene with a fresh campaign to debut during the Super Bowl this weekend. Called “Twist on It,” the commercial captures the essence of OREO’s signature move – twisting open the cookie – and transforms it into a pivotal player in historical decisions. Kris Jenner even makes a cameo appearance, reflecting on her own past decision-making moments involving an OREO cookie. This clever ad highlights OREO’s enduring appeal and cultural relevance, and shows that even after 110 years, OREO remains a hit with fans.