DESIGN CHATTER
4 Golden Rules for Creating Social Media Graphics
Feb 13, 2021
Any business with a social presence is fighting to stop people in mid-scroll so they can pay attention to their message.
As visual creatures, we’re hard-wired to respond to imagery in nature that piques our curiosity and catches our attention.
And it works the same way with social media. We respond to posts with interesting content.
So how can you improve your chances of interrupting the scroll cycle?
These are some of the best practices any business can use to create social media graphics that get people to take notice.
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Will You Be My Valentine?
Feb 12, 2021
This Valentine’s Day (this Sunday, in case anyone needed the reminder), take some time to send cheer to a patient at St. Jude’s Childrens’ Hospital. They make it very easy, with a platform that hooks you up with the ecard of your choice, and sends your wishes to a patient. The best part: the adorable cards are based off of illustrations and designs from the patients themselves!
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Embrace Differences with Design
Feb 10, 2021
Perspectiva, a social change organization, has a beautiful new logo that we consider a triumph of graphic design! Cooked up by London-based agency Studio Sutherl&, different viewpoints are united to create a really dynamic logotype that is just stunning. They have taken the multi-faceted views that the organization strives to promote and injected their logo with them. Graphic design promoting good work, we love it!
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New Administration, New Design
Feb 05, 2021
The Biden White House has decided they needed a clean slate, and have introduced a new White House logo. And as is often the case in graphic design, it took 30 iterations to get just right! The new logo highlights the architecture of the building that holds the highest office in our country, and was meticulously designed to look correct across mobile devices and in print. You may notice as well…there’s a sans-serif version! This little modern taste goes a long way in modernizing the logo,
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YouTube Celebrates Black History Month
Feb 03, 2021
February is Black History Month, and YouTube is ready to celebrate! All month, the logo will be reimagined by different black artists and designers. The first artist up: Leandro Assis, a Brazilian artist whose logo and art is already up on the site. YouTube doesn’t just stop at the logo, this month will also feature highlighted content by black creators, for both kids and adults alike. Check in all month and see what’s new!
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Design DON’TS
Jan 29, 2021
This hilarious Reddit thread is a great reminder for designers: always think about the end user of your design! A Reddit user asked “What’s your best example of ‘Whoever designed this must not use their own product?’” and the internet delivered. While these are fun to read, they’re a great lesson to always remember the entire point of your design. Don’t be like the engineers who designed a TV that doesn’t work without a remote!
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