DESIGN CHATTER
Telling Better Brand Stories with Your Visuals
Jul 03, 2023
Storytelling greatly impacts how we feel about brands. It affects how we think about certain beverages, foods, clothing, and even household items. Studies have shown that our enjoyment of these products is often affected by their branding.
But it’s not just the brand messaging that matters. It’s the visuals. We want to see ourselves reflected on the page and in the stories told by businesses.
And for companies, it means using imagery to introduce people to the brand and enable them to embrace it.
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The Top KPIs Small Businesses Should Use to Measure Brand Awareness Online
Jul 03, 2023
Over 30% of companies conduct their business online, giving them a competitive edge over competitors slow to embrace digital marketing. This can be especially beneficial for small companies planting seeds to increase brand awareness and revenue.
Concentrating on your business’s key performance indicators (KPIs) is significant in measuring your marketing and taking people from unfamiliar with your products to championing them.
But first, what do brand awareness and KPI even mean?
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Design Principles for Designers
Jun 30, 2023
UX designer Christopher Butler has been killing it lately with his thoughtful and well-explained articles on the foundations of design. Remembering the basics is best practice for any designer, but it can be easy to get swept up in new design languages or the hot new trends. This article explains one the Gestalt principles: Similarity. Text bodies, all the way down to the grid your design is built on utilize this principle, and it’s an innate one that every user will have a reaction to,
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Icons: A History
Jun 28, 2023
Icons are a ubiquitous part of our lives now, they’re on pretty much everything we interact with on a daily basis. And there’s a reason for that! Images can convey concepts in a much more concise way than the supporting text to spell it out would. They’re convenient to save time and space, and improve interactions, whether you’re an illiterate medieval peasant or a cutting edge digital user. In this article, Kyle Blacklock takes a deep dive into the history of our pictorial design helpers,
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Proudly Fly the Pride Flag, Everywhere
Jun 23, 2023
Unfortunately, even today, there are 40 cities inthe US that explicitly ban the display of the Pride flag. Ad agency Innocean USA and tech company Tool have created an AR filter you can add to Instagram to virtually fly the flag wherever you see fit, whether it’s banned or not. Along with the hashtag #SavetheRainbowFlag, this tool can help users raise and spread awareness of these policies that harm the LGBTQ+ community. And if that’s not enough for you,
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The Cleveland Browns New Logo: More than Meets the Eye
Jun 21, 2023
The Cleveland Browns football team have unveiled their new logo! And while at first glance, it just looks like an imposing bull mastiff, the designer selected for the redesign, Houston Mark, hid eight easter eggs in the design that evoke the history of the team and the region. Houston submitted the logo to a redesign competition sponsored by the team in April, and obviously his hidden messages resonated with the people of Cleveland! From a guitar pick that evokes the Rock and Roll Hall of Fame to a hidden football shape,
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