DESIGN CHATTER
How logo design impacts your brand & people’s perception of it
Nov 13, 2023
Your logo is a powerful part of your brand identity. Studies have shown that brands with expressive, unique logos have a more positive impact on potential customers, increasing the odds of them buying.
Whether you’re starting a business or have had one for years, logo designs often get pushed back in the list of priorities. But the time you save by focusing on something other than designing a brand logo means missing out on increasing brand affinity and potential sales.
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Nike + the NBA Customize the In-Season Tournament Design
Nov 10, 2023
The NBA has unveiled eye-catching court designs for all 30 of its teams in preparation for the inaugural In-Season Tournament. In conjunction, Nike was tapped to create City Edition uniforms that will be worn by iconic players during the tournament. Beyond aesthetics, the courts and uniforms aim to enhance the storytelling aspect of the competition. According to Sonja Henning, the vice president of league partnerships in North America at Nike, these designs reflect the game’s history,
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NASA’s New Showcase
Nov 08, 2023
We already knew that NASA sends astronauts of this literal world, but now they have a new 3D billboard at the Kennedy Space Center that takes visitors to new horizons as well! The 30 foot display is a design masterpiece, showcasing some of NASA’s most triumphant moments, from the Mars rover to the shuttle program to the first steps on the moon, in larger-than-life 3D video form. The agency tapped to create the montage, Blunt Action,
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Why are We So Fascinated by Letters?
Oct 25, 2023
Typography is undoubtedly a huge part of graphic design. The big deliverable you worked so hard on just wouldn’t pack the same punch if it only used Times New Roman in one weight. “Typography is what language looks like”, quotes typographic designer Ellen Lupton, and that starts the rabbit hole of why everyone notices type, subconsciously or not, and why we as designers take the selection of type very seriously. Author Peter Cho takes us on a delightful deep dive into a question we probably haven’t even asked ourselves,
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Are Designers Becoming Factory Workers?
Oct 20, 2023
If you’re a designer, have you felt like our creative position has become overly optimized and scrutinized? While efficiency and progression are obviously important to a company, designers are kind of in a class to themselves: creativity and doing things outside of the box are the norm, and sometimes overly rigid processes can really hinder the day to day of a creative person. Ultimately, author Matic Pelcl encourages us to figure out our purpose as designers,
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The Most Intentional Rounded Corners
Oct 18, 2023
Apple’s distinctive rounded rectangular designs, from the iPhone to their keyboards, and AirPods case, are more than mere aesthetics. They stem from a human-centric design philosophy, where product dimensions are influenced by the human body. Rounded corners offer both safety and durability, aligning with an innately human psychological preference for rounded objects. This design approach extends to Apple’s entire product range, with the items that do their jobs closest to the human body having the most rounded corners,
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