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DESIGN CHATTER

Here on Design Chatter, we post the latest and greatest about KEYLAY, helpful industry information, creative design ideas, small business need-to-knows and the occasional off the wall post just to lighten your day. We hope you enjoy, and we encourage you to comment and share the posts on your social networks!

Is Logo Design Trending Colorless?

Sep 01, 2023

Have you noticed a new trend in app logos on your phone screen? Here’s a hint: many of them are beginning to use less color than you may be used to seeing. Meta’s new Twitter-killer Threads is just a black and white icon, as well as Twitter’s own new iteration, X. TikTok pioneered it, and others seem to be following suit. PrintMag explores this trend, and uses these new destaurated logos as a lens to look at the current trending design aesthetic in general,

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Deck Inspiration to Save the Day

Aug 30, 2023

Presentation decks: bread and butter of corporate designers, but it makes us nervous about what we get to start with! Sometimes it’s walls of text that the stakeholder insists can’t be cut down any farther whatsoever, and sometimes it’s almost no content at all, and you’re left with lots of negative space to do…something with, and all within brand languages. Deck.gallery is here to the rescue, with a website that consists solely of curated presentation decks that are just good to look at.

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Amazon Goes Back to Basics

Aug 25, 2023

Amazon has become almost unrecognizable from its origins as a humble online bookseller. But now, they’ve got a new suite of ads that harken back to their literary-slinging roots by encouraging people to read. They’ve got one that covers almost any genre that floats your boat, from fantasy to thrillers to romance. 19 illustrators were tapped to create the 110 total artworks, and each piece came with a prompt that was just one word and the type of book they were meant to convey visually.

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AI Needs Designers More Than We Think

Aug 23, 2023

We’ve all heard ad nauseum that AI is coming for all of our jobs. However, this article from CNBC has some encouraging news for those of us in the graphic design field. Turns out, even the visual output from AI is only as good as the human prompts that help create it. Graphic designers have always been encouraged to have a “plus” skill: years ago, adding light copywriting was an added bonus to the skillset, and more recently knowing how to code.

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When X Does NOT Mark the Spot

Aug 11, 2023

We had to collect ourselves a little bit before we tackled the rebrand that’s been on everyone’s minds: the picot from Twitter to X. Normally, we like to showcase rebrands and logo updates that are steps in the right direction, and show a company is keeping up with the items, as inspiration for our own work and to inspire our blog readers. This article from pimpmytype.com does a really great job of explaining why the X redesign is a failure,

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Cat Food with Purrfect Details

Aug 09, 2023

When it comes to cat food, most cat owners tend to stash the unattractive packaging away in cupboards or under sinks. The usual packaging designs are rarely inspiring. Maowoo cat food is here to break the packaging design mold! The cat food company enlisted DXD Studio to totally overhaul their look, and to ensure their product is eye-catching on the shelf. The carrying handle is a nice perk to boot! The most significant challenge faced by the design team was to find the sweet spot between “lifestyle aesthetics”

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