DESIGN CHATTER
The Force is Strong with Coke
Apr 19, 2019
Coca-Cola has risen to the challenge for the new Galaxy’s Edge park at Disneyland. The Star Wars-themed addition to the iconic park demanded more than regular pedestrian Coke bottles, and the Company complied. Coke completely overhauled their packaging design for the themed drinks, and of course, you can only get them if you visit the park. Excuse us while we make a visit at warp speed.
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4 Tips to Help You Design Your Next Trade Show Booth
Apr 18, 2019
Once you’ve decided to be an exhibitor at a trade show, it’s time to design your booth and leverage the power of this captive audience. Here are four proven ways to help you make your trade show booth a success:
Bring in a Crowd with Fun Giveaways
It is no secret that trade show attendees are drawn to the booths with the best giveaways. For this reason, it’s essential to make sure that you have plenty of swag on hand.
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Winter is HERE!
Apr 17, 2019
If you’re like us, you were eagerly awaiting the return of Games of Thrones last Sunday. However, there was a twist before the show even started! The beautiful opening credits have a whole new design. Aside from what the new twists and turns can hint to us about the plot, the agency in charge of the graphic credits, Elastic, really outdid themselves this time!
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Inside the Delicate World of Branding for the ‘Budding’ Marijuana Industry
Apr 16, 2019
More and more states and territories are legalizing the sale and use of marijuana, both the medical and recreational varieties. And that means major opportunities for graphic designers and studios are on the horizon. But how do you brand for an industry that has a controversial image and that comes with stringent rules against certain types of advertisements? Digital Arts dives in to the fray with a fascinating read.
A design studio in the United Kingdom helped a California medical marijuana business educate the public “after years of negative publicity and criminality.” The studio started with the logo,
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Get Your Steps In with IKEA
Apr 12, 2019
IKEA has launched a new campaign to promote its sustainable store in Greenwich, a neighborhood outside London. And what better way to get to the location than through the most eco-friendly mode of transport: walking! The ads double as directional signage as well, to be sure you know exactly where you’re going! Each poster displays the precise number of steps needed to get to the store. The campaign is also accessible-friendly, and shows a public transport route.
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Perfecting the Perfect Typeface
Apr 11, 2019
Helvetica is renowned the world over for being beautiful, easy to read, and easy to use. We’d dare you to find a project that Helvetica wouldn’t work for! Of course, designers can’t use it for EVERY project, but still, it holds a special place in our hearts. Now, type foundry Monotype has updated Helvetica for the modern age, and fixes some of the typefaces shortcoming as the world becomes more digital!
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