Worldwide Hide Brings Easter to Everyone

Another day, another brand looking at the COVID-19 pandemic as an opportunity to push the envelope! Cadbury, the British chocolate company, has a novel idea for Easter this year: the Cadbury Worldwide Hide. With large Easter egg hunt celebrations likely to be toned down for a second year in a row, Cadbury has figured out a way  to hide Easter treats virtually! The campaign lets you “hide” eggs  worldwide for loved ones to find, via their Worldwide Hide website. Chocolate eggs can be purchased to be delivered to your loved one when they complete the hunt, creating an immersive experience.