White Claw is Helping Londoners Beat the Heat

We’re sure you’ve heard by now that the UK is going through an absolutely unprecedented heatwave. As the temperatures reach scorching levels, White Claw saw an opportunity to help a few lucky Londoners out as they go about their day: a really cool mural…literally. The Cool Wall is a 20 foot mural that not only does its best to evoke coolness visually, it puts its money where its mouth is and offers actual cooling. Under the visuals is cooling technology that uses touch-activated mats to absorb the heat of the person touching it, giving a minute of relief in this heatwave. Now that’s thinking outside of the box!