When The Physical World Meets Digital

What do you do when your brand is rooted in physical media, but the world is going digital? You join the two! Montblanc pens decided to step into the future with “Digital Paper”, a luxury e-writing device co-created with AKQA. Instead of abandoning the feel of pen on paper, they calibrated glass, nibs, haptics, and motion to echo that tactile experience with a digital result…that still has that physical soul.