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What the Heck is a MÜPOLASH!?
Jan 22, 2020
IKEA has a fresh new take on “instagrammable”. Introducing MÜPOLASH: a mash-up of all of the most Instagrammed IKEA products! It isn’t good for a whole lot else, besides making people talk about it. The cheeky campaign, brainchild of Ogilvy Social.Lab, strives to make the mash-up the “most instagrammable object ever made”. The story behind the thought process is hilarious. Be sure to read the whole thing below!