US Highway Signs have Two Different Fonts…Here’s Why!

Have you ever been on a road trip and seen a road sign that looked just somehow…off to you, but you can’t quite put your finger on it? Well, it might be the power of typefaces! You’ve seen us talk endlessly about how typefaces can be a subtle yet key element to graphic design, and this is a perfect example! The font on all road signs had been Highway Gothic since the 1950s, but in the last 10 years, Clearview has been the new kid on the block shaking things up. This is a fascinating story about the subtle graphic design change sweeping the roads!