Unwrap the Future of Packaging Trends in 2025

Packaging design is having a big glow up, as revealed by the latest Pentawards trends report, which analyzed over 2,000 submissions from over 60 countries. This year’s themes highlight how designers are responding to cultural shifts, sustainability imperatives, and consumer preferences. From the elegant minimalism to retro-inspired designs, these trends are pushing innovation and emotional resonance hard. Highlights include sustainable solutions, Wes Anderson-inspired designs, and a bold comeback of Art Deco.