Unplug and Unwind with Heineken

Heineken has taken interactive advertising to a whole new level…by making office workers working late part of the experience! The beer company’s newest marketing foray was launched recently, which features an advertisement projected next to the window of a late-working office worker, still working hard late into the night. The company stationed a team across from a few offices with a projection system, so the team was able to work on the fly and find the actual lit windows at night, instead of faking it. The initial stunt was a one-night only event, but they took pictures to use in print applications, so everyone can see them! If this doesn’t drive home work-life balance, I’m not sure what can.