Tour de France Freshens Up for Summer

If you’re an avid fan of the Tour de France, the arduous bike race held every summer in the steep and winding mountains of France, you may have noticed a new look for the event. In a subtle but thoughtful move, the competition has simplified its name, and tightened up its logo, along with a fresh new summertime color scheme. A rebranding doesn’t always need to be about a huge dramatic graphic design change! Sometimes just taking a good look and tweaking a few minor pieces can be an interesting design exercise to keep your brand fresh.