Toilet Brush…or Picturesque Lake?

This isn’t one of our normal IKEA admiration posts, it’s more of a “Country of Sweden” admiration post! As you probably know, a lot of the products in IKEA’s catalog are named for places in Sweden. Sweden wants to clear up some of the confusion, and make sure potential visitors see the real beauty of the place names they’ve become familiar with, even if they have trouble pronouncing them. It’s a very clever and out of the box campaign to capitalize on Sweden’s biggest export! Once you see that Kallax is more than a bookshelf, you’ll be planning your next vacation in no time!