The Most Intentional Rounded Corners

Apple’s distinctive rounded rectangular designs, from the iPhone to their keyboards, and AirPods case, are more than mere aesthetics. They stem from a human-centric design philosophy, where product dimensions are influenced by the human body. Rounded corners offer both safety and durability, aligning with an innately human psychological preference for rounded objects. This design approach extends to Apple’s entire product range, with the items that do their jobs closest to the human body having the most rounded corners, and becoming less round as they move away. As if we needed any more examples that Apple thinks really, really deeply about their design!