The Hidden Flag

FELGTB, Spain’s largest LGBTQ rights advocacy organization, sent six people from six countries to denounce Russia’s anti-LGBTQ stance while the country hosts the 2018 FIFA World Cup. Coincidentally, the World Cup overlaps with the Pride Month of June, so the opportunity was irresistible. With help from creative agency LOLA MullenLowe, FELGTB managed to bypass Russia’s strict anti-LGBTQ laws in its project dubbed ‘The Hidden Flag’. The rainbow striped flag is illegal to show in Russia, so the individuals in soccer jerseys just happened to line up in specific order. We love this creative way to think outside the box, a crucial skill in design!