The Font That Broke Instagram

Fonts have feelings…well, at least they make *us* feel things. Instagram’s new Rosalía font is the latest reminder that a typeface can spark joy, or ignite instant rage (and this one’s leaning toward the latter, according to the internet). Love it or hate it, there’s no denying that fonts provoke big reactions, which is exactly why choosing the right ones for your brand matters. That’s where working with pros like KEYLAY Design comes in: we know how to pick typefaces that won’t just stand out for the right reasons but also keep your audience from running for the “unfollow” button. Because in design, the wrong font isn’t just ugly…it’s a vibe killer.