The Beauty in the Details

IKEA: known for flat packed, affordable furniture, giant blue buildings, and of course: Swedish meatballs. IKEA recently released a plant-based version of the popular furniture shoppers’ snack, and they wanted to show what all went into these meaty, meatless nuggets. Where most companies would release at most an infographic, the Swedish retailer tapped into their creative side and brought a little bit more design and pizzazz into it and made this beautiful, 3D rendered video showing all of the ingredients in the “meat”balls. A little bit of design can go a long way when you have something to show that at face value, doesn’t seem all that exciting!