Swoosh Overload!

If you think you’re a logo expert, there’s a quiz on Reddit right now that may very well humble you. The challenge: to identify 16 nearly identical swoosh logos. Added difficulty: none of them are Nike, and all of them are frustratingly generic. The “swoosh” trend has been overused to the point where when you see them stripped of text, these logos are almost impossible to tell apart! The Reddit user who created the quiz has collected more than 200 swoosh-style logo designs, ranging  from plumbers to landscapers. So, TL;DR – if you want your brand to be memorable, avoid the swoosh trap, because blending in is the opposite of standing out. Talk to KEYLAY Design today if you need a swoosh intervention.