Spotify Wrapped Psychology

Spotify has created something we all look forward to, every year, whether it’s to brag about, or be amazed by: Spotify Wrapped. At its core, it’s just a summary of what we listened to in the course of a year, an annual report, and you know how engaging those usually are. Big deal, right? Well, turns out the folks at Spotify have used crafty psychological principles — and some pretty snazzy graphic design — to grab our attention so hard. Check out this beautiful and engaging deep-dive into why we feel our Wrappeds so acutely!