Smart Packaging Redesigns and Brand Growth: Yes, They’re Linked

Redesigning product packaging isn’t only about making something look better, it’s also about driving sales and most importantly, connecting with your consumers. The winners of the fifth-annual Designalytics Effectiveness Awards prove just how powerful design can be when it has data to back it up. The winners were selected from hundreds of U.S. package redesigns launched between July 2021 and September 2023, and these 10 consumer-packaged-goods brands achieved impressive sales increases of up to 30%!. By focusing on clear messaging, multi-sensory visuals, and bold branding, these brands show that effective packaging design can deliver real business growth.