Sketchy In A Good Way: Big Cartels’ New Look

ECommerce platform Big Cartel just got a fresh new look, thanks to the team at design studio How & How, and it’s everything a maker-first brand should be. The rebrand leans into the scrappy, independent spirit that the platform strives to put forward, with hand-drawn details, sketched illustrations, and a typeface that’s just the right amount of weird. It feels creative without trying too hard, and it’s structured without being stiff. It’s a balance between playful and polished, making it feel perfectly at home in the hands of artists, designers, and all kinds of creatives out there trying to get their work sold!