See Heinz a Whole New Way

You know you’re a truly top-notch graphic designer if your logo becomes so iconic, it doesn’t even need the logo to be recognizable! In a team up with agency Rethink, Heinz is showing that even food arrayed in their iconic keystone-shaped logo is enough to be recognizable. You know exactly what they’re advertising, but it’s still a really incredible feeling to look at an ad that doesn’t have a logo at all! This is really innovative and we’re just amazed and inspired by the results. A simple tagline, a cleverly shaped photo, and these ads are minimalist and perfect.