Ritz is Ready for the Holidays with a Beautiful, Heartwarming Campaign

Ritz Crackers is already prepping for the holiday season with a cookbook featuring cuisines and traditions worldwide… that of course happens to feature their crackers as an ingredient. The Our Holidays campaign is a beautiful commercial that portrays holiday festivities and how they are uniquely celebrated by families of various cultures who have found themselves in the US, specifically immigrant families in California, New York, and Georgia who have woven their native cultures into an American Christmas. Ritz is teamed up with Bon Appetit for the campaign, so magazine employees will visit each family and cook with them, and document it for the publication so if anything strokes your fancy to incorporate into your own celebration, you can make it at home!