Re-do the Dew

PepsiCo has unveiled a new look for Mountain Dew, their first since 2009. This new rebrand revives the iconic “mountain” in the logo, incorporating vivid outdoor landscapes and a refreshed, vibrant color palette. Drawing inspiration from the brand’s heritage, the new look features green mountains and calm green tones, with bright yellow to evoke the citrus flavor. This rebrand seeks to align the brand’s identity with the great outdoors, and maybe have the “Mountain” in the name speak more to adventure!