Putting the “Great” In Great British Bakeoff

If you’re a Great British Bakeoff fan (if you’re not…what’s wrong with you?!), you’ll be just as excited about this clever advertising campaign as we are! Channel 4 has premiered a giant, in your face design that takes the real world and transforms it into your favorite bakes to promote the newest season of the baking contest. This building in Glasgow was chosen to be transformed into a giant cae masterpiece, and it’s certainly eye catching! Don’t worry, this transformation comes complete with a giant fork!