These Posters are Sensitive to the Sun…Like Your Skin

As the UK continues to bear the brunt of a massive heatwave, the Melanoma UK council has a creative way to remind residents to take care of their skin during this time of more sun than their used to: these posters are printed with UV sensitive ink. As they get baked by the sun’s rays, the message is exposed. So basically, if you can read the message, you need to be wearing sunscreen and protecting your skin. It’s a great way to show that even if the sun itself seems hidden by clouds, UV rays are still out and you need to protect your largest organ from the negative effects.