The Mommy Pendant

The Mommy Pendant, a sub-brand of Top Rate Diamonds, wanted to showcase to their niche market to new mothers and fathers who visited their store. They wanted the new product to stand out as the customers entered the doors as a fully customizable, easy as 1,2,3, hand forged necklace that would hold the stone of their new baby’s birth month. The idea was to inspire peak emotion from the mothers and inspire a gift idea to new fathers, which was achieved, leading to increased sales.