The Game

“Taking the store mobile” was the inspiration for The Game's custom booth. The Game, a national retailer of sports activewear, wanted to sell its' goods and create brand awareness at an athletic convention. They requested plenty of floor and counter space, a wall of plentiful baseball cap shelving, mobile clothing racks and a store-like environment. The solution was to take inspiration from their actual location and build from the ground up. We chose to design with hardwood floors in mind. To make storage and transportation easier, we used a wood-like laminate for the floor to create the warmth the client was looking for. Upon that, we built up and let the client's products create the color scheme. We chose natural colors and simple lines so the customers would be drawn to brands that they love.