Southern Jet

The Southern Jet logo was created to target the business elite and high income individuals and corporations. The company wanted the logo to have a familiarity yet they also wanted to stand out by playing up the southern roots. We created a logo icon that suggested a vertical lift while also inheriting the appearance of an “S”. We rounded off the logo with a calculated tagline that suggested the clients flight was more than getting from point A to point B--it was going to be a crafted experience.