SECO International

SECO International is the largest optometry-based trade show event coordinator in the south, which means their graphics and messaging have to be bold, extremely precise and engaging to a plethora of optometrists and eye care professionals. SECO wanted to step up the 2014 campaign, advertise to a broad crowd that ranged from ages 25 to 60 and they wanted the colors to be vibrant. The idea was to showcase a relatable eye in an unexpected vibrant array of colors that coordinated with their three-tiered system of Education, Exhibits and Events.