Prima

Prima needed to stand out as an environmentally friendly, green-driven company at a local business environmentally driven conference. They needed to increase new business amongst local businesses who only interact with other green-based companies. Prima wanted to raise awareness about their plant-based green inks and their recycled papers. The idea was to inform potential clients that they were a green printing company within a sea of printing companies that create a lot of waste. The goal and end achievement was to stand out as the green printing choice while creating new business contacts.