Life Natural Soda

Life Natural Soda needed to accurately and creatively display its brand to a niche target market of healthy food seekers. The plan with the bottle packaging was to make all of the graphics and logo oversized to immediately catch the consumers' attention. We also chose to go with a more cartoon approach to the fruit and tea graphics to explore the unexpected joys in “Life.” We rounded off the complete packaging process by suggesting more muted juice colors by removing artificial flavorings. The end result was a 100% juice fit for the health nut.