Joe Pod

Joe Pod wanted to tap into the K-Cup market by offering consumers a device that they could brew coffee in without the need of a Keurig machine. Our job was to create packaging with a coffeehouse vibe that clearly illustrated the benefits and use of the product. The final packaging included graphics that mimicked a real coffee pot, hand-illustrated informative graphics and a full product 3D mockup, which all led to enabled Joe Pod to make a splash as they entered the K-Cup market and increased online sales.