Deardorff Communications

DC came to us asking us to design a Christmas/New Years product that they could send to their clients around the holidays. Their criteria was that they did not want to focus on one particular holiday and that they would rather focus on the four seasons of the year. We came up with the idea of exploring the seasons through the eyes of a butterfly transitioning through metamorphosis. Our idea was to create four themed cards for each season, a branded wine bottle label, holiday card and a fun interactive cooking making tin that would round out the gift, leading to increased client retainment and revenue.