A Peruvian Take on Advertising Creative

September is Hispanic Heritage Month, and to mark it, here’s a great story about Peruvian born designer Danial Lobaton, and how his heritage has influenced a lot of his creative work….and trust us, you’ve seen these campaigns! Daniel is the CCO and co-president of Saatchi & Saatchi (nbd…), and has a lot of very creative work under his belt, and learning some of the influences behind it is inspiring! You never know what it will be that will kick off the next great idea!