Nutritious Is as Nutritious Does

Did you know that potato chips are vegan, all natural, and cholesterol-free? Technically, that’s all true, but those buzzwords don’t make them healthy for you all the same. A lot of food marketers use these buzzwords to make foods seem more healthy than they actually are. And they keep doing it, because it works, as shown by health food branding expert Matt Rosenman of Cheat Day Design. Matt has rebranded everyday snack foods as “healthy options” in a TikTok series that really highlights the power of packaging design! The buzzwords might be flying, but it’s very interesting to note that none of them are lies, at least not per FDA guidelines.